About Us

About Us


CoffeeBean was founded in 2008 by John Lima in Pleasanton, California and it has expanded to Germany and to Brazil, where a development center is located.


CoffeeBean has developed its Identity and Access Platform from scratch, a solution that impacts the areas of security, privacy, user experience and marketing.

Management Team

John LimaCEO
I am an entrepreneur. In 1993 I co-founded Cyclades Corporation, a data center management company in Fremont, California. When Cyclades was sold in 2006, it was a global company present in 15 countries, selling to 85% of the Fortune 100 companies.

In 2008 I founded CoffeeBean Technology in Pleasanton, CA. We offer the Identity and Access Platform, a cloud based CIAM for Consumers, Employees and Partners. For users to access applications with security, privacy and usability.

Renato NevesR&D Director
Renato Neves holds a degree in Computer Engineering from the Federal University of Rio Grande (FURG) and is Software Engineering Specialist from Unicamp. As a computer enthusiast, has been leader of the FURG’s robot soccer team working with Computer Vision and Artificial Intelligence techniques and is now dedicated in learning and applying the best standards, architectures and new technologies in Software Engineering in the Coffee Bean Technology products. Renato currently lives in Campinas, Brazil.

Ariana LunaMarketing Manager
Ariana graduated from the University of California, Riverside with a degree in Business Administration and a concentration in Marketing. Her role at Coffee Bean Technology is creating website content, customer use case and marketing campaigns. She also helps in acquiring leads in the USA, Europe and Brazil. She speaks fluent English, Spanish, Portuguese, German and French.

Marcelo LandiGlobal VP of Sales and Alliances
Marcelo Landi brings more than two decades of experience in sales, channel, marketing and finance working for technology companies in Latin America, North America and APAC regions. He leads the worldwide Sales and Alliances division at CoffeeBean Tech. Landi held senior roles in companies such as Cyclades, Avocent (Emerson Network Power), Citrix, Autodesk and AGDATA (Vista Private Equity). He comes from a background that leverages skills and experiences with cross-functional teams in a matrix organization.

Nazmi KaratasBusiness Development Manager
Nazmi Karatas is an achieved sales professional who meets and exceeds his sales target continuously. He is very committed to his customers and is always willing to go an extra mile for them. Nazmi is a team player with strong skills in building relationships.

Tony NewmanEMEA Sales Director
Tony has worked with John Lima since 2003 and was the Cyclades VP for Sales in EMEA. Tony has previously held senior management roles in Bull and UUNet prior to their acquisition by Verizon. Tony currently lives in the Lake District, UK.

Gustavo SouzaBusiness Development Manager
Gustavo Souza is a Business Development Manager at CoffeeBean. With a degree in marketing, PR and advertising and with acquired extension courses in Digital Marketing at ESPM, he has worked with companies like Editora Abril, HSM and Submarino.com. In addition, he had the exciting opportunity to venture on his own startup for a year and a half. He was invited to teach at universities such as Cásper Líbero and PUC in São Paulo, Brazil, in the areas of Social Communication and Law. He has a widespread knowledge of the innovation and intelligence market online.

Douglas RondonCustomer Success Manager
Douglas Rondon is a Customer Success Manager at CoffeeBean. He holds a Bachelor’s Degree in Computer Science from the University of São Paulo, where he was a teaching assistant for Operating Systems and did research in the field of Software Engineering. He also studied technology at the University of Pennsylvania in Philadelphia where he lived for one year and a half.